Feeling the urge to give to those less fortunate this holiday season?
Published November 30, 2011 | 
Let us tell you about one of our favorite causes.
The Potter’s House Christmas is an annual event that opens opportunities for the Northwest Arkansas community to serve our neighbors in need. The Dec. 12 event is sponsored by New Heights Church in Fayetteville and it celebrates the Potter’s House ministry that happens throughout the year.
The Belford family has volunteered for this program for years and now the entire staff at The Belford Group is encouraging the community’s involvement by being a drop-off point for donations.
Continue reading
What is GOOD graphic design?
Published November 28, 2011 | In our blog title What is … Graphic Design, we talked about how graphic design:
- Has a specific function;
- Should convey a clear message that is easy to read; and
- Should be attractive to the eye.
But how do you know if your company’s graphic design accomplishes what it should?
A few questions
Take a look at your printed materials and at your website and ask yourself if your graphic design has these elements: Continue reading
What makes good social media and email marketing?
Published November 21, 2011 | Most business owners agree—even if it’s begrudgingly— that their business needs to be engaging customers on some form of social media and using email marketing. It’s easy to dive in to these marketing forms—after all “everyone is doing it” and there’s no charge to use the services (we won’t say it’s free because it costs time!).
Click on Abshier Construction's logo to view their Facebook fan page. They have a fantastic plan in place that includes industry information and education; community events and information about their services. They have an effective mix of planned updates and spontaneous interactions. (They also have a Twitter page!)
But if a social media or email marketing campaign is not done the right way, you might just be wasting your time and resources. We want to help you avoid that conundrum so we’re going to share a little bit of what we at The Belford Group tell our clients about good social media and email marketing. Continue reading
What makes good Marketing?
Published November 14, 2011 | We’ve all heard the phrase that “anything worth doing is worth doing well,” right? The same rings true for any marketing campaign. If you’re going to market your business … pay your hard-earned money for marketing materials…they should be effective and of high quality.
“Give them quality. That’s the best kind of advertising.” Milton Hershey, Founder of The Hershey Chocolate Company
OK, so that quote talks more about providing quality product, but it is still true for providing quality marketing!
So what makes good marketing?
Posted in Branding, Graphic Design, Marketing, SEO Consulting, Services, Social Media, Web Development | 
Branding, business to business marketing, business to consumer marketing, consumer marketing, good marketing, good printed materials, northwest arkansas, small business marketing | 
Leave a commentWhat makes a good website?
Published November 7, 2011 | Most businesses realize they need a website to effectively compete in today’s rugged economic landscape … but are they joining the race with the right tools?
Does your company’s website provide a picture of professionalism and expertise …or does it make people wonder, “gee, is this company as dysfunctional and frustrating to deal with as its website?”
It’s like what Tim, one of Gowalla’s designers, had to say recently about websites:
“People don’t just visit your website, they experience it.”
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