Does your site fit Krug’s web usability rules?
Published June 25, 2012 | 
When looking at a website, we often talk about how well it functions and how appealing it looks. A good website also has well-implemented search engine optimization.
The question remains, is the website usable? We at The Belford Group spent time as a staff last year reading a very valuable book by Steve Krug called Don’t Make Me Think (2nd Edition). The book talks about how good website design and development creates a site that doesn’t make the user have to think too hard to navigate through the site. Continue reading
Posted in Services, Web Development | 
guidelines, Krug, user friendly, web usability, websites | 
Leave a commentFamous mascots keeping up with new social media trends
Published June 18, 2012 |
Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do mascots do for brands?
By having a mascot it allows a brand to be distinguished in even the most cluttered advertising. Over the years they have served as the backbone of companies that are striving for a quality social image.
Here are some of the brand mascots that have stood out in our minds throughout time:
Now that these brands are established within the market, what can they do to keep up with the competition through social media?
Posted in Branding, Services, Social Media | advertising, Branding, Brands, Business, Company, market, marketing, Mascots, Social, social media, target audience | Leave a commentGoogle + Local gives businesses great social opportunities
Published June 14, 2012 | 
Businesses can use Google+ badges to direct traffic to their Google+ pages.
Google Places has undergone a few changes in hopes of becoming more social. Google + Local pages officially replace Google Places this month. While the new format may seem disorienting at first, many say that the changes are for the better. The two different formats have five noteworthy differences, including: Continue reading
Posted in News, Social Media | Business, google, Google Places, Local, social media | Leave a commentPrint marketing that stays out of the trash
Published June 11, 2012 | 
There are ways to keep print marketing pieces out of the trashcan. (Photo Courtesy of Flickr User Jaaron)
Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.
If done correctly, using direct mail marketing to create buzz and promote a business can create a positive response. On the other hand, if done incorrectly the ad can land itself in the trashcan very quickly and leave a bad impression of the company in the recipient’s mind. So what are the tricks to keeping direct mail out of the garbage? We recently shared ideas for keeping your email newsletters from going to the trash. The same is possible with print marketing pieces that are direct mailed. Here are some simple tips for direct mail to be effective. Continue reading
Posted in Marketing, Services | direct mail, junk mail, mail, marketing, print marketing, tips | Leave a commentFacebook reveals changes for business pages
Published June 4, 2012 | Posted in News, Social Media | Business, Facebook, HootSuite, Pages, profile, Social, social media, SocialOomph | Leave a comment
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