Establishing good search-engine optimization (SEO) might seem like a “do it once and leave it” kind of business practice. After all, unless a business goes through a major rebranding and changes services, the keywords and descriptions on the website should still be valid, right?
When many people look back at their childhoods, they have fond memories of summer camp where they learned, played and made great new friendships.
A different kind of camp is coming up at the end of July that we at The Belford Group strongly endorse and hope our clients consider attending because we are sure they will find ways to better manage their own website and learn ways to grow their business. That, and it’s a lot of fun.
WordCamp Fayetteville is Saturday, July 28 at the Donald W. Reynolds Center for Enterprise Development on the University of Arkansas campus in Fayetteville. A free beginner’s session is scheduled for Friday, July 27 and the Guru Gallery is Sunday, July 29. The Guru Gallery is a chance for one-on-one help for WordPress users who answer each other’s questions about how to manage their sites. Tickets are only $30 and it includes the conference, lunch Saturday, the after party, the Guru Gallery and a T-shirt (sizes guaranteed for those who sign up by July 15). Continue reading
In a world where entire television shows and store departments are dedicated to those who are skilled (and brave) enough to do their own remodeling, it might be easy to assume that Do It Yourself (DIY) is the way to go with all services.
Anyone who has looked at community bulletin boards can tell you what caught their attention first: it was the fliers that were bold and gave the important pieces of information in an obvious way. Fliers, or any form of print marketing, should grab attention and provide the right information to be effective.
Using good graphic design for even the most simple of publications will garner a greater, more positive response to whatever is being promoted. DIY graphic design rarely meets the standard for good graphic design. Continue reading
The question remains, is the website usable? We at The Belford Group spent time as a staff last year reading a very valuable book by Steve Krug called Don’t Make Me Think (2nd Edition). The book talks about how good website design and development creates a site that doesn’t make the user have to think too hard to navigate through the site. Continue reading
Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.
If done correctly, using direct mail marketing to create buzz and promote a business can create a positive response. On the other hand, if done incorrectly the ad can land itself in the trashcan very quickly and leave a bad impression of the company in the recipient’s mind. So what are the tricks to keeping direct mail out of the garbage? We recently shared ideas for keeping your email newsletters from going to the trash. The same is possible with print marketing pieces that are direct mailed. Here are some simple tips for direct mail to be effective. Continue reading