The Belford Group works with a variety of clients. Although most of our clients are local here to Northwest Arkansas, we do have a couple of national clients as well. By working with a variety of clients of different scales we have the skills and experience you need to help name your business, create or redesign a logo for your business, and help you rebrand your business completely.
Business owners fret over packaging and a long list of other details as they get started, but then leave one of the most important aspects as an afterthought, their name. That’s where The Belford Group comes in. We will not only help you choose a name with significance, but we will also help you choose a name that breaks through the clutter and represents your product or service at its best.
Once your business has been named and your brand has been created, The Belford Group’s imaginative and prolific team of graphic designers will design several options of logos they believe best communicates your brand to the public, for you to choose from.
Once each of these branding steps have been completed your business will be successfully branded, your dream come true!
Call us today and let us help you bring your dream to life!
Brand identity is an important factor for any business, but it is especially critical for a startup business to determine their brand identity. Company branding is the first step in creating company culture and what customers will experience. The Belford Group specializes in helping startups and small businesses determine the future of their business and the path they want their company to take. These are some of the services that startup businesses should take advantage of in order to get off the ground:
- Logo design: Begin with a unique identity that represents your new business and that will attract the attention of potential customers through a cohesive color pattern and design.
- Web site development and design: Your website will build on the identity presented in the logo and should be expertly designed to encourage brand enhancement and search engine optimization. There are several additions that can be incorporated into your website design which will transform viewers into customers, such as industry news blogs and keyword filled quality content. These will ensure that your company ranks highly when people search for the services your business provides.
- Business card/promotional material design: Your business card is a critical part of your brand identity that will either help you attract business or cause customers to use a competitor’s service.
- Electronic letterhead: You’ll be sending letters and proposals in electronic as well as printed formats, so be sure your letterhead matches your brand identity and embodies a professional image.
- E-Newsletter Setup: Build your network with a custom-branded e-mail template that can be sent out to customers and associates.
When it comes to investing in the future of your startup business, it is imperative that you start out on the right foot and build the identity of your brand. Your businesses identity is the first component that customers come in contact with so it is important that you allow an established brand consultant to design and produce brand materials. Does your startup company understand the importance of a cohesive brand identity?
As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
Call us or email us. We’d love to hear from you.
To be noticed you have to be different! Who’s going to remember you if you are just the same as everyone else? NO ONE! That’s why you should come to The Belford Group for all of your branding needs, because no one here thinks anywhere but outside the box! Our team is dedicated to creating and building our client’s brands to be the best and most creative brands they can be!
Branding is more than just a logo, it’s having a cohesive message throughout your name, website, image, slogan, and any other materials used to communicate with your customers. It tells consumers who you are, what you stand for, and why you’re in business. We are able to help you do this by creating a marketing design guide specific for your business that will establish consistency among each of your marketing materials.
You must brand your company creatively and positively to bring recognition to your company and set yourself apart from the mass of companies offering the same thing. Here at The Belford Group we help you do that by asking you “why”. Why are you in business? Why do you believe in your brand? Why should people buy your product or service?
Once you can tell us “why”, we can help set you apart from all the others and build your brand to attract the customers you desire.
Contact The Belford Group today at 479.443.9945!
The Olympic Games are both a celebration that allows the world to share in a spectacular athletic event, and a showcase for advertising that has helped to bring the spirit of the Olympics to the consumer. Corporations including Coca-Cola, McDonald’s and Visa have spent millions to get their products before the eyes of the world.
What does an Olympic sponsorship mean for companies?
Companies invest in the Games because the Olympic symbol is one way to reinforce a sponsoring company’s positive attributes by giving the sponsor the ability to attach its brand name to something positive and known worldwide, such as the Olympics. The sponsorship fees allow companies to claim sponsorship in all their advertising marks and on all collateral, and in most cases license the Olympic marks to use on their own products. Continue reading
When a company goes through the branding process, there are specific steps that need to be followed for the brand development to be successful. When rebranding, it might be easy to think that the process will be easier or that it’s not as important to pay attention to detail because, after all, it’s been done once it can be done again, right?
Rebranding is actually not that simple. Rebranding actually takes additional steps because those who are accustomed to the original branding—including the internal staff—will need to be educated on the changes. Continue reading
We’ve all seen those funny looking little square boxes with either squiggly black lines or some kind of artistic array of black splotches.
What looks like it could be an elaborate form of a psychiatrist’s ink blot is actually a sophisticated piece of technology that opens countless doors for marketing, customer relations and just some plain old fun.
Those little boxes are called QR (quick response) codes. They are a two-dimensional barcode with encoded information such as a website address, text, or lots of other pieces of information. QR codes can be read by a QR code scanner (imagine that!) including QR scanner apps that are available in most smartphone app stores. If you have a smartphone (and the right app), all you have to do is click a picture of the QR code and watch the magic happen.