In a world where entire television shows and store departments are dedicated to those who are skilled (and brave) enough to do their own remodeling, it might be easy to assume that Do It Yourself (DIY) is the way to go with all services.
Anyone who has looked at community bulletin boards can tell you what caught their attention first: it was the fliers that were bold and gave the important pieces of information in an obvious way. Fliers, or any form of print marketing, should grab attention and provide the right information to be effective.
Using good graphic design for even the most simple of publications will garner a greater, more positive response to whatever is being promoted. DIY graphic design rarely meets the standard for good graphic design. Continue reading
Look up the word “badge” in most dictionaries and descriptions of law enforcement emblems or ideas such as “badges of honor” will most likely be found. The idea of online badges still seems relatively new but they are rapidly becoming an attractive and functional graphic design product that is used on blogs, websites and other online platforms.
We’ve all seen those funny looking little square boxes with either squiggly black lines or some kind of artistic array of black splotches.
What looks like it could be an elaborate form of a psychiatrist’s ink blot is actually a sophisticated piece of technology that opens countless doors for marketing, customer relations and just some plain old fun.
Those little boxes are called QR (quick response) codes. They are a two-dimensional barcode with encoded information such as a website address, text, or lots of other pieces of information. QR codes can be read by a QR code scanner (imagine that!) including QR scanner apps that are available in most smartphone app stores. If you have a smartphone (and the right app), all you have to do is click a picture of the QR code and watch the magic happen.
When it comes to graphic design, just like everything else, trends come and go. We sat down with one of our web designers, Cole Sikes, to get a feel for what he thinks is going to be the top trend of 2012 and what will last for years to come.
Cole (who shamelessly admits, “Frozen dinners are my friend”) is the creator of the gorgeous custom QR Codes we’ve provided recently for our clients. He is known for his clean, minimalistic designs. He draws his inspiration from modern architecture, visits more tha 30 design blogs daily and has a Pinterest account (though he’s quick to say it’s “too girly” for his masculine self). It’s the people he doesn’t even know who bring inspiration to his designs and guide him towards the next big thing.
As our society becomes more instant and rapid, our short attention spans require marketing and advertising to be quick and easy to consume. Graphic design delves into multiple areas including print marketing, website design and even social media. Good graphic design is functional, conveys a message and is attractive.
For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO.
#4-Bad T-shirts x2
These two companies tie for the no. 4 spot because essentially, they committed the same graphic design sin: they didn’t have anyone proofread the words in their graphics to make sure they were correct.
In no particular order:
In our blog title What is … Graphic Design, we talked about how graphic design:
- Has a specific function;
- Should convey a clear message that is easy to read; and
- Should be attractive to the eye.
But how do you know if your company’s graphic design accomplishes what it should?
A few questions
Take a look at your printed materials and at your website and ask yourself if your graphic design has these elements: Continue reading