Three types of branding

Corporate Brand-

The overall parent company must have its own brand that people recognize for quality and its good reputation. This is useful when launching new product brands or product lines. If you can associate the new product brand with the already well-known corporate brand, it has a better chance of being well received (or poorly received if people don’t trust your corporate brand).

Example A: Coca-Cola Global has many product lines that are individually branded.
Example B: The Belford Group offers web design services, marketing services and software development services.
Example C: Wallingford Sales Companyoffers water heaters, plumbing equipment and safety equipment.

Continue reading →