Famous mascots keeping up with new social media trends
Published June 18, 2012 | 
Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do mascots do for brands?
By having a mascot it allows a brand to be distinguished in even the most cluttered advertising. Over the years they have served as the backbone of companies that are striving for a quality social image.
Here are some of the brand mascots that have stood out in our minds throughout time:
Now that these brands are established within the market, what can they do to keep up with the competition through social media?
Posted in Branding, Services, Social Media | 
advertising, Branding, Brands, Business, Company, market, marketing, Mascots, Social, social media, target audience | 
Leave a commentTop 11 Mistakes of 2011: #11-Dr. Pepper 10
Published December 21, 2011 | For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO.
#11-Dr. Pepper 10 does not score a 10 on advertising
When Dr. Pepper came out with its new Dr. Pepper 10, we were curious. After all, several people on our staff are not big fans of diet drinks so having a lower calorie option that potentially didn’t have much aftertaste sounded like a little drop o’ heaven.
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Posted in Branding, Marketing, News, Services | 2011 faux pax, advertising, Dr Pepper 10, not for women, shoppers | Leave a comment
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