Most business owners agree—even if it’s begrudgingly— that their business needs to be engaging customers on some form of social media and using email marketing. It’s easy to dive in to these marketing forms—after all “everyone is doing it” and there’s no charge to use the services (we won’t say it’s free because it costs time!).

Click on Abshier Construction's logo to view their Facebook fan page. They have a fantastic plan in place that includes industry information and education; community events and information about their services. They have an effective mix of planned updates and spontaneous interactions. (They also have a Twitter page!)

But if a social media or email marketing campaign is not done the right way, you might just be wasting your time and resources. We want to help you avoid that conundrum so we’re going to share a little bit of what we at The Belford Group tell our clients about good social media and email marketing. Continue reading →