Printing still has a place!
In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision.
We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and effective marketing plan. We agree that the manner and frequency of using printed materials has drastically changed, but instead of seeing that as a downfall, we see it as an opportunity for our clients to better target the printed materials they do use. Continue reading

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