how do I market my business

Printing still has a place!

In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision.

We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and effective marketing plan. We agree that the manner and frequency of using printed materials has drastically changed, but instead of seeing that as a downfall, we see it as an opportunity for our clients to better target the printed materials they do use. Continue reading

What is … Marketing?

In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture… Marketing.

Vicki Banks uses custom business cards, other custom print materials and a custom website to market her real estate business.

So, what is Marketing?
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