Location-based services

What social media platform works for you?

A few weeks ago, we talked about the “five types and the whys” of your business having a consistent social media presence.

But is it really necessary to incorporate all five forms of social media into a social media marketing plan? Our position at The Belford Groupis, no. You do need to use more than one social media platform, but trying to use all five forms is both unnecessary and unwieldy. Trying to juggle too many proverbial social media balls will just make you drop a ball at some point.

Photo courtesy of Flickr user SocialmediaVA

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What is … social media

In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes and what it means for our clients. This week, we’re getting social by chatting about …. Social Media.

diagram of the different types of social media

Photo courtesy of Ethan Hein (c)

So, what is…Social Media?

You’re probably thinking, c’mon, The Belford Group!

We know what social media is. We love playing on Facebook and Twitter. Ah, yes. With Facebook having more than 750 million users (that’s 93 percent of US adult Internet users) and Twitter boasting about 200 million registered accounts, the average person is aware of social media, and knows it is here to stay. (By the way, those links for Facebook and Twitter send you to lots more great information about each site…you should check them out).

But are most people aware of the different forms of social media and how they can be leveraged to increase sales and drive overall business success? Let’s take a look at both issues as we discuss “What is Social Media.” Continue reading

What is … Marketing?

In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture… Marketing.

Vicki Banks uses custom business cards, other custom print materials and a custom website to market her real estate business.

So, what is Marketing?
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