Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.
If done correctly, using direct mail marketing to create buzz and promote a business can create a positive response. On the other hand, if done incorrectly the ad can land itself in the trashcan very quickly and leave a bad impression of the company in the recipient’s mind. So what are the tricks to keeping direct mail out of the garbage? We recently shared ideas for keeping your email newsletters from going to the trash. The same is possible with print marketing pieces that are direct mailed. Here are some simple tips for direct mail to be effective. Continue reading
We’ve all seen those funny looking little square boxes with either squiggly black lines or some kind of artistic array of black splotches.
What looks like it could be an elaborate form of a psychiatrist’s ink blot is actually a sophisticated piece of technology that opens countless doors for marketing, customer relations and just some plain old fun.
Those little boxes are called QR (quick response) codes. They are a two-dimensional barcode with encoded information such as a website address, text, or lots of other pieces of information. QR codes can be read by a QR code scanner (imagine that!) including QR scanner apps that are available in most smartphone app stores. If you have a smartphone (and the right app), all you have to do is click a picture of the QR code and watch the magic happen.
In our blog title What is … Graphic Design, we talked about how graphic design:
- Has a specific function;
- Should convey a clear message that is easy to read; and
- Should be attractive to the eye.
But how do you know if your company’s graphic design accomplishes what it should?
A few questions
Take a look at your printed materials and at your website and ask yourself if your graphic design has these elements: Continue reading
In our last blog about branding, we talked about just what this word “branding” means, at least in the verb form. We talked about how it’s important to have a consistent image across all forms of communication, be it printed material, signage and other visual representations of your business.
But what makes a good branding package (and how does The Belford Group accomplish this?)
A good branding package:
- Remains consistent across all forms of representation from the logo to printed materials and use in ads;
- Evokes a positive emotional response from your target audience;
- Motivates people to purchase your product or service;
- Gives a sense of business credibility;
- Conveys your corporate culture; and
- Encourages customer loyalty through recognition.
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” –Jeffrey Sinclair