Print marketing that stays out of the trash
Published June 11, 2012 | 
There are ways to keep print marketing pieces out of the trashcan. (Photo Courtesy of Flickr User Jaaron)
Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.
If done correctly, using direct mail marketing to create buzz and promote a business can create a positive response. On the other hand, if done incorrectly the ad can land itself in the trashcan very quickly and leave a bad impression of the company in the recipient’s mind. So what are the tricks to keeping direct mail out of the garbage? We recently shared ideas for keeping your email newsletters from going to the trash. The same is possible with print marketing pieces that are direct mailed. Here are some simple tips for direct mail to be effective. Continue reading
Posted in Marketing, Services | 
direct mail, junk mail, mail, marketing, print marketing, tips | 
Leave a commentWant to print AND be green? There’s a way!
Published April 16, 2012 | As Earth Day approaches this Sunday, thousands of tips on increasing environmental awareness are spreading on the Internet. The discussions range from taking personal responsibility to how corporations can be more ecologically conscious.
Last October, we talked about how print materials are still a viable option in the digital age. There’s also ways to use printed marketing materials and keep “Mother Nature” in mind. Continue reading
2012 Trends: Marketing
Published January 5, 2012 | Last month we took a light-hearted look at the top 11 mistakes made in our industry during 2011. Now that it’s January, let’s look to the bright future ahead! We’ll be spending this month looking at the trends we foresee for our industry in 2012.
Today, we’re looking at Marketing
For this purpose, we’re going to discuss marketing when it comes to both the ideas of branding and designing print materials. (We also offer social media marketing and website design as a marketing tool, but those trends will come later this month.)
Continue reading
Printing still has a place!
Published October 17, 2011 | In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision.
We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and effective marketing plan. We agree that the manner and frequency of using printed materials has drastically changed, but instead of seeing that as a downfall, we see it as an opportunity for our clients to better target the printed materials they do use. Continue reading
What is … Marketing?
Published September 19, 2011 | In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture… Marketing.
Vicki Banks uses custom business cards, other custom print materials and a custom website to market her real estate business.
So, what is Marketing?
Continue reading
Posted in Branding, Graphic Design, Marketing, SEO Consulting, Services, Social Media, Web Development | Branding, business card design, business graphics, design elements, Facebook, Google Analytics, Google results, graphic design, how do I market my business, increasing website traffic, Location-based services, marketing, marketing services, northwest arkansas, print marketing, SEO, social media, using social media for business, website consulting | 2 Comments
Recent Comments