Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.
If done correctly, using direct mail marketing to create buzz and promote a business can create a positive response. On the other hand, if done incorrectly the ad can land itself in the trashcan very quickly and leave a bad impression of the company in the recipient’s mind. So what are the tricks to keeping direct mail out of the garbage? We recently shared ideas for keeping your email newsletters from going to the trash. The same is possible with print marketing pieces that are direct mailed. Here are some simple tips for direct mail to be effective. Continue reading
Last month we took a light-hearted look at the top 11 mistakes made in our industry during 2011. Now that it’s January, let’s look to the bright future ahead! We’ll be spending this month looking at the trends we foresee for our industry in 2012.
Today, we’re looking at Marketing
For this purpose, we’re going to discuss marketing when it comes to both the ideas of branding and designing print materials. (We also offer social media marketing and website design as a marketing tool, but those trends will come later this month.)
In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision.
We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and effective marketing plan. We agree that the manner and frequency of using printed materials has drastically changed, but instead of seeing that as a downfall, we see it as an opportunity for our clients to better target the printed materials they do use. Continue reading