No more free Google Shopping Ads
Published October 17, 2012 | 
If you are a merchant that uses Google Shopping as free online advertising, your potential customers will no longer see your products listed beginning October 17. Google Shopping will transition to a Paid Listings Service here in the United States. This transition means that as a merchant you will no longer be able to list your products for free on Google Shopping (formerly Google Product Search). Google’s new system will only feature products from companies that have paid to be included.
This change has many merchants running for the hills because they don’t fully understand the changes being implemented. Don’t let this transition cause you to back away from Google. Because Google receives more traffic than most comparison shopping engines you will still be reaching a much larger consumer base by staying.
With the Paid Listings Service merchants will need to understand the details of how product and search engines work in order to have a successful campaign. Merchants need to carefully implement paid ads, or work with an agency that understands how to successfully list products with Google.
As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal client.
Call us. We’d love to hear from you.
479-443-9945
Posted in Marketing, Services | 
Google Shopping, hiring a marketing agency, Paid Listings Service, SEO | 
Leave a commentSEO is not a one-time task
Published July 24, 2012 | 
Google Analytics is a valuable tool for monitoring your website's SEO. (graphic courtesy of Flickr user seocamberley)
Establishing good search-engine optimization (SEO) might seem like a “do it once and leave it” kind of business practice. After all, unless a business goes through a major rebranding and changes services, the keywords and descriptions on the website should still be valid, right?
Not necessarily.
Want better SEO? Write a company blog
Published May 21, 2012 | 
(image courtesy of Flickr user willymarryme2011)
Blogs are one of the many platforms that both benefit from and increase search engine optimization. The benefits of improved SEO and the ability to use a blog to establish the company as an industry leader make the work that goes into maintaining a blog a good time investment. Companies and organizations can also establish themselves as an industry leader by providing good content about industry trends, their services, etc. For the purpose of this blog, we’re focusing on how having a corporate blog can improve SEO. Continue reading
Posted in News, SEO Consulting, Services, Social Media | blogs and SEO, corporate blogging, SEO | Leave a commentMeet our interns: Courtney Aldridge
Published March 30, 2012 | 
Courtney Aldridge
Name: Courtney Aldridge
College: University of Arkansas
Degree: Journalism with a focus in Advertising and Public Relations — May 2013
What interests you most about your new internship?
Learning how to put all the stuff we are taught in class into real world practice. We learn all kinds of things in class and how huge companies have been successful so it’s nice to be able to put what is taught in classes to work. The best learning is through hands-on experience and I am thankful for the opportunity to do that.
Trending in 2012: SEO
Published January 16, 2012 | If you don’t like change, then trying to keep up with search engine optimization is probably not the profession for you. The art of SEO is forever changing as techniques, formulas and even human reaction to online platforms continuoully evolve.
It was a busy year for SEO in 2011 with more social media integration and major changes to how Google searches for content.
What do we at The Belford Group think will happen in 2012 for SEO? We see further development and changes in three key areas:
- Social media integration
- Content
- Human interaction
Posted in SEO Consulting, Services, Social Media | Dan Zarrella, search engine, SEO, social media | 1 CommentWhat is … SEO?
Published October 10, 2011 | In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes—and what it means for our clients. This blog is the final entry in that series. Join us as we talk spiders and humans … the two key audiences in SEO.
We’ve all seen the Bing ads that claim to be a cure for “Search Overload Syndrome.” The characters will hear a word and start spouting random, seemingly unrelated words that then spawn more seemingly unrelated lists of topics.
What is … Marketing?
Published September 19, 2011 | In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture… Marketing.
Vicki Banks uses custom business cards, other custom print materials and a custom website to market her real estate business.
So, what is Marketing?
Continue reading
Posted in Branding, Graphic Design, Marketing, SEO Consulting, Services, Social Media, Web Development | Branding, business card design, business graphics, design elements, Facebook, Google Analytics, Google results, graphic design, how do I market my business, increasing website traffic, Location-based services, marketing, marketing services, northwest arkansas, print marketing, SEO, social media, using social media for business, website consulting | 2 CommentsWhat is … web development?
Published September 12, 2011 | Web development is a broad term usually used to simply say…we “do” websites. But in reality, web development and web design are both a science and an art. Continue reading
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