A few weeks ago, we talked about the “five types and the whys” of your business having a consistent social media presence.

But is it really necessary to incorporate all five forms of social media into a social media marketing plan? Our position at The Belford Groupis, no. You do need to use more than one social media platform, but trying to use all five forms is both unnecessary and unwieldy. Trying to juggle too many proverbial social media balls will just make you drop a ball at some point.

Photo courtesy of Flickr user SocialmediaVA

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